Implant Call Conversion Verbiage Examples

Implant Verbiage Examples

Lead Nurturing Text Examples: 

Get creative with your text messages, end in a question to prompt a response, and add a gif or photo to increase engagement. 

• “Hi, this is (name) with (office). We see you are interested in dental implants, and we would love to learn more about your dental goals and how we can help. Is there a time of day that works best for me to give you a call?”

• “Hi (patient name), thank you for completing your Implant Assessment. We are excited to meet you and learn about your goals. I am going to call you today around (time). Be sure to watch for my #! Does that work for you?”

• “Hi again, this is (name) with (office). (Dr. Name) wanted me to reach out because we have not heard back from you yet. We see you are interested in dental implants. What questions do you have?”
• (More examples are in the Implant Lead Nurturing Doc).

Insurance:

• “When it comes to dental implants, some insurance companies pay more than others. It’s almost better to assume they won’t cover dental implants and be pleasantly surprised if they do! The good news is that our team members here at the practice specialize in doing everything possible to help you get the most out of your insurance policy!”

• “In some cases, insurance can be compared to a coupon; if it pays anything at all, it may be a very small portion of the overall investment. If I were you, I’d approach this as if you’re not going to get anything. Enter this as if you know what… I’m doing this for myself; it’s an investment, and whether or not the insurance pays, I’ll be fine because I’m investing in myself.” If insurance can help, that’s a plus.”

• (Especially important for larger full arch or full mouth cases)

• “Our team will call and verify your insurance benefits in order to provide you with an accurate estimate of what they may pay to assist you in making your decision. We will do everything we can to help you maximize your benefits; every little bit counts. We can go over everything with you when you come into the office.”
• More resources and verbiage around Insurance Calls

Financing: 

• “Implants are an investment; is this something you have been saving for, or are you interested in payment plans?“

• “We work with various 3rd party financing companies to offer payment plans to our patients. Now, this might be an unexpected question, but will help me guide you a bit better: do you happen to know what your credit score is?“

• “I totally understand if you don’t feel comfortable sharing that information with me just yet, however please understand that my role here in the office is to help you get what you want!”

• “Do you have anyone in your life who would be willing to help you by cosigning?”

• Yes – “That’s great! Are they able to join you during your consultation with the doctor? Having them present to offer assistance during the financial consultation could be a great way for you to get your dental needs met.”

• No – “Don’t worry, there’s always a next step for everyone, regardless of the ability to have a cosigner. Let’s see what that next step looks like for you!”

• “Have you given much thought to what your monthly budget is?”

• “Do you have a specific budget in mind for your dental treatment?”

• • No – That’s just fine, but this would be a good time to begin to consider what that budget would look like for you prior to your consultation.”
  • Yes – “Great! What does that budget look like for you? I’ll be able to use this information to help you achieve your dental goals!”

Ballparks:

• “What research have you done in regards to the cost of dental implants? Have you gotten an estimate of the cost for the treatment you need yet?”
  • No – “That’s alright, that’s what I’m here to help with! When it comes to replacing teeth, it is undeniably an investment. Depending on the treatment, I’ve seen patients invest anywhere from $5,000 to $50,000 or more to get what they truly want.”
  • Yes – “I’m so glad to hear you’ve begun your research on this type of treatment! So far, what have you learned about the cost of the procedure you’re looking for?”

Everybody Has a Next Step!

If a patient is struggling to secure the finances they need to make treatment happen, here are some examples of what a “next step” might look like:

• Asking friends or relatives, not for money, but to help them get healthy
• Working with credit repair companies to see if they’re able to improve their credit and obtain financing in the future
• Coming in for the consultation and finding out if they can take treatment in stages
• Looking into dental insurance/discount plans to see if it would benefit them financially

Implant Pricing Redirection

When a patient calls in to ask pricing questions about an implant, here are some suggested redirect scripting to help them take the focus off of cost and place it back on the value the office has to provide:

• “What type of implant do you need?” 

• “Do you know the bone density of the area where the implant is needed?” 

• “Will you require a bone graft?” 
• “Do you know the millimeters of gum or bone surrounding the tooth?”

Say This, NOT That

What NOT to Say

While using positive words is important, it is equally important that you don’t use negative words when speaking to your patient – even if you agree with their complaint! You want to sound empathetic, but don’t want to worsen the situation so avoid phrases with intensely negative words.

Empathy-Related Verbiage