With this campaign and the following scripts, you’ll be able to effectively target unscheduled patients and encourage them to book an appointment before the year ends. During the end of the year, many patients end up getting distracted with holidays and family, and forget that they are still in need of dental care. So these subtle reminders are a great way to bring in the forgetful patients and assure them that it is safe to come to the dentist.
The three most effective ways to do this is through texting, email, and video messaging. You can implement any number of these campaigns and see success.
Text:
Hi [Patient Name],
We are reserving special time for our current patients to make an appointment before the end of the year. Now is the time to schedule so that your dental benefits don’t go to waste! As always, the safety of our patients is top priority! Call or respond to this text to get your appointment booked and celebrate the holidays with a healthy smile.
We have the following appointment times available this week, but if these don’t work, just give us a call: {3 time slots}
Give us a call or text at 777-123-4567 <click to call>
[Doctor Name]
[Your (practice name) Team]
Email:
Subject: Finally, some good news! Don’t miss out!
Hello [Patient Name],
Good news! You have dental insurance benefits remaining for 2020!
If you’ve been thinking about catching up on your routine dental health or getting any problem areas in your mouth looked at, schedule your appointment before your benefits expire. When you don’t use it – you lose it!
Book your appointment now because the end of the year is one of our busiest times with everyone trying to take advantage of their benefits. And don’t worry, we’ve taken extra precautions to keep you and your family safe during your visit!
Reach out to our office today and get your appointment booked! We look forward to seeing you and your smile!
Give us a call or text at 777-123-4567.
[Doctor Name]
[Your (practice name) Team]
Doctor Video Scripting:
- Hi, [Dr. X} here!
- Good news! You have dental insurance benefits remaining for 2020, which means big discounts on your treatments!
- If you have been putting off that new crown or you still need to get a cleaning, we have special times set aside for our existing patients!
- Like always, the health of our patients is top priority here at {name of practice} and we have implemented extra precautions to make sure you and your family are safe.
- Celebrate the holidays with a healthy smile and more money in your pocket.
- Make sure to call or text 777-123-4567 to schedule!
Hygienist Video Scripting:
- Hi, {Name} here!
- Just a quick reminder, you have dental insurance benefits remaining for 2020.
- These benefits will not roll-over into the new year.
- Now is the time to schedule for any treatments pending or for your last cleaning of the year.
- Our team has special times set aside for our current patients hoping to utilize these benefits before it is too late.
- As always, the health and safety of your family is our top priority.
- Text me back to make sure to get on the schedule. We are booking up quickly!
Video Pro-Tips:
- Keep it short: 59 seconds tops!
- Be sure your face has plenty of light
- Hold your camera in your hand and speak directly into it. If you walk as you talk, that really helps with patient engagement.
- Hold your camera horizontal (you can also do a vertical video, but keep it below 30 seconds)
- Send your final video via dropbox. (Not google drive or direct email. It compresses the videos and doesn’t give us a quality finish)
- Email a list of the patients you want to target. Include their emails and cell phones. The more contacts the better.
Campaign Roll-Out Timeline Suggestions:
Week 1
Monday: Doctor video text
Wednesday: Text with available treatment times for remainder of the week {3 options}
Friday: Email with available treatment times for next week {3 options}
Week 2
Monday: Hygienist video text
Wednesday: Text with available treatment times for remainder of the week {3 options}
Friday: Email with available treatment times for next week {3 options}
Week 3
Monday: Phone call from team, with available treatment times for week
Friday: Text with available treatment times for next week {3 options}
Week 4
Monday: Email with available treatment times for next week {3 options}
Wednesday: Text with available treatment times for remainder of the week {3 options}
