Are you an experienced marketing professional who is looking for the opportunity to establish and grow an emerging brand, make a difference to a company’s bottom line and help the community at the same time?
{Practice Name} offers {City or Metro-Area} residents the smile of their dreams with {number of practice locations} practice locations in the area, but we need YOU to help us grow! If you are hungry for a challenge and want to make a real difference, then apply to be our Director of Marketing!
ABOUT YOU
Essential Must-Haves
- Bachelor’s degree in marketing or advertising or combined equivalent work experience
- Proven success in developing and executing successful marketing strategies and campaigns
- Able to effectively understand and engage a unique target audience
- Well-versed in digital marketing and social media strategies
Nice-To-Haves
- Dental industry experience or knowledge
- At least 3 years of experience leading a marketing team to success
- Ability to present concepts in new ways and from new perspectives
ABOUT THE POSITION
Responsibilities and Duties
- Collaborate closely with Business and Development team in developing brand initiatives
- Establish marketing budget and KPIs with the focus of maintaining optimal ROI on all marketing spends
- Continually monitor and review campaign analytics in an effort to best optimize marketing budget and spends
- Closely review and continually monitor competition and develop strategies to positively position the {Name of the Brand} brand for success
- Prepare and submit regular updates to Business and Development team
- Assist in the creation of engaging content to be distributed across multiple media platforms; social media, websites, newsletters, email, text, video, print, press release, and inter-office communications
- Partner with 3rd party marketing vendors in an effort to increase leads and continually fill the sales funnel with new patients leads
- Help with the development and execution of recruitment campaigns
- Work with clinical, front desk and administrative team to ensure a quality patient experience throughout the sales and treatment process
- Travel between multiple practice locations throughout our area to implement marketing efforts at practice level
- Solicit and negotiate media buys
- Attend events, trade shows, and and cultivate contacts throughout the community and dental industry
- Develop, order, and maintain an accurate inventory of promotional items
WHAT WE OFFER YOU
Benefits
- Competitive pay and bonus structure
- {Salary Range}
- Dental, Health and Life Insurance
- Flexible work schedule and the ability to occasionally work from home
WHY YOU WANT TO WORK WITH US
ORGANIZATIONAL CORE VALUES
{Communicate company core values.}
COMMUNITY-CENTERED
Our offices are positioned where they are because we LOVE those areas! Our passion is helping {City or Metro-Area} feel confident in their smile. And when we aren’t doing that, we want to help our community in any other way possible!
STRAIGHTFORWARD PRICING
Going back to caring for our community, we don’t ever want people to feel like they got “tricked” into treatments they didn’t need or couldn’t afford. We are straight forward with our patients from the beginning, even if that means we don’t always make a profit because of unforeseen circumstances.
SMILE GUARANTEE
Our team members are always proud to say they work with {Practice Name}, because we provide our patients with a smile guarantee! This means, nobody leaves our office unhappy with the work they received. You can feel pride in your job, in your work, and in your community!
