Are you a seasoned marketing expert seeking the opportunity to boost the online presence of a growing brand and make a significant impact on the company’s success?
{Practice Name} provides {City Name or Metro Area} residents with the smile of their dreams through {number of practice locations} practice locations in the region, but we need YOUR expertise to help us expand! If you are eager to take on a challenge and make a tangible difference, apply to be our marketing coordinator.
ABOUT YOU
Essential Qualifications
- Bachelor’s degree in marketing, business, or a related field, or a combination of equivalent work experience
- Proven experience in driving patient referrals and increasing customer engagement
- Demonstrated success in boosting Google reviews and online reputation management
- Expertise in creating and managing social media content across various platforms (Facebook, Instagram, TikTok, YouTube, etc.)
- Strong phone communication skills for effective patient interaction and conversion
- Ability to analyze and utilize marketing data to optimize strategy and improve results
- A growth-minded individual who is self-driven and passionate about enhancing the patient journey through digital channels
Desirable Qualifications
- Bachelor’s degree in marketing, business, or a related field, or a combination of equivalent work experience
- Proven experience in driving patient referrals and increasing customer engagement
- Demonstrated success in boosting Google reviews and online reputation management
- Expertise in creating and managing social media content across various platforms (Facebook, Instagram, TikTok, YouTube, etc.)
- Strong phone communication skills for effective patient interaction and conversion
- Ability to analyze and utilize marketing data to optimize strategy and improve results
- A growth-minded individual who is self-driven and passionate about enhancing the patient journey through digital channels
ABOUT THE POSITION
Responsibilities & Duties
- Work closely with Marketing Director and Brand Ambassador to develop brand initiatives Design and manage all aspects of digital marketing and social media strategy, including paid campaigns, web, display, social media, patient communications, and Google My Business
- Set baseline KPI goals to track new patient flow from digital marketing efforts, such as:
- Increase patient referrals by X%
- Increase Google reviews by Y%
- Improve social media engagement by Z%
- Continuously develop digital marketing strategies to increase new patient numbers while staying updated with the latest online marketing trends
- Collaborate with Brand Ambassadors to engage local businesses, non-profit organizations, and referring practices through social media platforms
- Develop, schedule, and execute ongoing strategies for social media pages such as Facebook, Instagram, TikTok, and YouTube
- Prepare and submit regular updates to the Marketing Director in creating engaging content for distribution across multiple platforms, including social media, websites, newsletters, email, text, video, print, press releases, and inter-office communications Work with third-party marketing vendors to increase new patient leads
- Support the Marketing Director and Brand Ambassador with other tasks as needed
WHAT WE OFFER YOU
Benefits
- Competitive pay and bonus structure
- {Salary Range}
- Dental, Health, and Life Insurance
- Flexible work schedule and the option to work from home occasionally
WHY YOU WANT TO WORK WITH US
Organizational Core Values
{Communicate company core values.}
Community-Centered
Our offices are strategically located because we are passionate about serving the {City Name or Metro Area} community! Our mission is to help residents feel confident in their smiles, and we are always looking for ways to contribute to our community beyond dental care.
Transparent Pricing
We prioritize our community’s well-being by being upfront about treatment costs and never pressuring patients into unnecessary treatments. Our commitment to transparency means that we may not always profit from unforeseen circumstances, but our patients’ trust is our top priority.
Smile Guarantee
Our team members take pride in working with {Practice Name} because we offer our patients a smile guarantee! This ensures that no one leaves our office unhappy with the services they received, allowing you to take pride in your job, your work, and your community.
