Are you an experienced digital marketing and social media professional who is looking for the opportunity to grow the online presence of an emerging brand and make a difference to a company’s bottom line?
{Practice Name} offers {City Name or Metro Area} residents the smile of their dreams with {number of practice locations} practice locations in the area, but we need YOU to help us grow! If you are hungry for a challenge and want to make a real difference, then apply to be our Social Media Manager.
ABOUT YOU
Essential Must-Haves
- Bachelor’s degree in marketing, business or related field or combined equivalent work experience
- Proven track record of building successful, integrated digital marketing campaigns
- In depth knowledge of multiple digital advertising channels; including paid search, display, paid social, video, push notifications and email
- Experience in collecting and analyzing SEO, SEM marketing analytics
Nice-To-Haves
- Dental industry experience or knowledge
- At least 5 years of experience in a digital marketing role
- Growth-minded individual that is self-driven and passionate about creating online sales funnels
ABOUT THE POSITION
Responsibilities and Duties
- Collaborate closely with Marketing Director and Brand Ambassador in developing brand initiatives
- Design and oversee all aspect of digital marketing and social media strategy, including; paid, web, display, social media, patient communications, and Google My Business
- Establish baseline KPI goals that monitor new patient flow from digital marketing campaigns
- Continually develop digital marketing strategies to increase new patient numbers that leverage the latest online marketing trends
- Partner with any Brand Ambassadors to reach and engage local businesses, non-profit organizations and referring practices through social media platforms
- Develop, schedule and execute ongoing strategy for social media pages; Facebook, Instagram, TikTok, and YouTube
- Prepare and submit regular updates to Director of Marketing
- Assist in the creation of engaging content to be distributed across multiple media platforms; social media, websites, newsletters, email, text, video, print, press release, and inter-office communications
- Partner with 3rd party marketing vendors in an effort to increase new patient leads
- Proactively seek opportunities to learn about new strategies and gain knowledge about the ever-changing digital landscape
- Assist the Marketing Director and Brand Ambassador as needed for other tasks assigned
WHAT WE OFFER YOU
Benefits
- Competitive pay and bonus structure
- {Salary Range}
- Dental, Health and Life Insurance
- Flexible work schedule and the ability to occasionally work from home
WHY YOU WANT TO WORK WITH US
ORGANIZATIONAL CORE VALUES
{Communicate company core values.}
COMMUNITY-CENTERED
Our offices are positioned where they are because we LOVE those areas! Our passion is helping {City Name or Metro Area} feel confident in their smile. And when we aren’t doing that, we want to help our community in any other way possible!
STRAIGHTFORWARD PRICING
Going back to caring for our community, we don’t ever want people to feel like they got “tricked” into treatments they didn’t need or couldn’t afford. We are straight forward with our patients from the beginning, even if that means we don’t always make a profit because of unforeseen circumstances.
SMILE GUARANTEE
Our team members are always proud to say they work with {Practice Name} because we provide our patients with a smile guarantee! This means, nobody leaves our office unhappy with the work they received. You can feel pride in your job, in your work, and in your community!
